Step 1 of 3 : Web Planning Guide

We start by providing you with a Web Planning Guide that helps you pull together your web marketing plan.

The web planning guide consists of the following:

  • One hour web conference

    This is a one-on-one introduction to the Web Planning Guide and how to implement it with your existing marketing plan.  One of the biggest questions our clients have about managing their own site: “Can we do it?”  We will be able to determine this during this first session.

  • Security Analysis

    We review what kind of information you are giving and receiving through your website and the security requirements for that info.

  • Online Budget Analysis

    If you pay to have a website, it pays to advertise it online to get customers. Based on your monthly budget, we will make recommendations to help you promote your company on the internet.

  • Search Engine Marketing Overview

    This is one of the first things we do: review the search engines and teach you the basics of Search Engine Marketing.  It really all boils down to having fresh content that’s relevant to your customers and measuring your site traffic to make improvements.

  • Web Hosting Setup / Requirements

    We help you set up your hosting account and domain name so that you are in complete control of your business web presence.

  • WordPress Overview

    We have a web conference to demonstrate  how you manage content with WordPress.

  • Google Analytics Setup/ Overview

    We create a Google account for you (if you do not already have one) and activate Google Analytics that gives you rich insights into your website traffic and marketing effectiveness.

  • Photo, Video and Graphic Design Overview / Options

    Great photography, video and graphic design are not cheap. Your marketing budget must include content development. We suggest the best options for your specific needs.

  • Copywriting  Overview / Options

    Like photography and design, great copywriting is not cheap.   We discuss copywriting specifically for the web and what you must do to properly promote your business online.